Your OKRs live in a spreadsheet nobody opens.

Harsh? Check when it was last updated.

Here is what actually happens to strategy in most companies. The board agrees it. Leadership presents it. Managers translate it. Teams interpret it. Individuals never see it again.

By the front line, strategy has been diluted, misread or quietly ignored, and nobody finds out until the quarter has gone.

The fix is not another goal-setting workshop. It is a live thread from the boardroom to every person's daily priorities, and back up again.

If your people cannot say what today has to do with the company's biggest objective, that thread is broken.